For the first time, the Sardegna brand linked to the nuragic civilization has been the subject of two extraordinary case studies on the potential for development and the impact on the Island’s GDP. The global uniqueness represented by the prehistoric and protohistoric monumental heritage now has the opportunity to intercept new paths for development and growth.
The Association Sardegna verso l’UNESCO, thanks to the valuable experience of the company “OC&C Strategy Consultant,” one of the largest global management consulting firms specialized in tourism, and “Eumetra,” an Italian company leading in social and market research, will be the protagonist on October 14 of a major event for study and deepening on this extraordinary theme.
In fact, OC&C has conducted a study that, starting from the current level of knowledge and enjoyment of the nuragic heritage, indicates the repercussions on the image of Sardegna and its GDP that would result from adequate strategic investments. The analysis of the “case Sardegna” is complemented by the work of Eumetra, which conducted a survey on the level of knowledge and perception of the Nuragic Civilization outside of Sardegna. The results of these two innovative studies will be presented in Cagliari on October 14 at 10:00 AM (Manifattura Tabacchi), during a day that will feature prestigious testimonials from the economic financial, marketing, and tourism sectors.
After the introductory speeches by the President of Sardegna verso l’UNESCO, Pierpaolo Vargiu, and the President of the Sardinia Foundation, Giacomo Spissu, there will be a presentation of the OC&C study by the senior partner of the Italian office, Luca Bettale, along with partners who contributed to the work, Anna Mirenda, Simona Dossena, and Matteo Croci, while presenting the Eumetra study will be the president Ludovico Mannheimer.
There will be space for knowledge, debate, and comparison with a round table that will include a series of experts including Maurizia Angelo Commeno, vice president of the Board of Directors of Mediobanca; Francesco Bandarin, former director general for culture at UNESCO; Gianfilippo Cuneo, former head in Italy of two of the world’s leading management consulting firms: McKinsey and Bain; Ferruccio De Bortoli, former director of Corriere della Sera and Sole 24 Ore (currently: president of the Rizzoli Foundation and Vidas); Guido Venturini, former general director of the Touring Club Italiano (currently, secretary of the Venice Foundation).